Tag Archives: social media

9 Unique Social Media Marketing Ideas No One Talks About

Social media marketing – Social Media is an everyday activity for most people. Therefore, it is considered to be the top marketplace for influencers and business owners. There was a time when the market was so small that one could easily come up with an innovative idea and get the targeted audience attracted and become successful. Over time, the social media market has become highly condensed with new ideas being introduced in the market every single day. It has become quite difficult to create and bring something new to attention of people on social media. This article will introduce you to nine bright ideas that are sure to make one’s success possible, and they are not talked about much at all. So, you can have a go at them right away.

 

  1. Take Requests – Always take your customer’s opinion as your top priority and ask them from time to time if there is anything they would like to see in your products or if there is something that can be improved. People love it when brand owners care for their customers. Use Instagram, Snapchat or Twitter to engage with your customers.
  2. BTS Videos – Customers love to watch how much effort is put into the product that they are considering buying. Post behind-the-scenes videos of your product manufacturing process. It creates interest in the customer’s mind and attraction in potential buyers.
  3. Employee Week – Have one of your employees take over your brand’s social media for a week. Have them show the audience what happens behind the scenes at the headquarters or the office, the product ideas, the customer care offices, and an overall tour of the place.
  4. Employee Questionnaire – Have an employee—or, rather, different employees—sit down and have a question-and-answer session weekly on your social media with the audience. This will help customers get to know the people behind the brand and feel personally connected with the brand itself.
  5. Collaborate – Collaborate with another brand and partner up to have both brands’ employees on both brands’ social media. This will play the role of sponsorship as well as even more interaction with the audience.
  6. Challenges – Holding weekly challenges like ‘hashtag squad,’ scavenger hunts, and this or that can really help get customers involved.
  7. Employee Recommendations – Have your staff recommend products as their opinions have a direct influence on the customers.
  8. Image Submissions – Take image submissions of your products from your customers to have a positive impact on them. This will make them aware that you appreciate their love for your product.
  9. Birthday Sale – Hold a special big sale on your brand’s birthday—that is, the day it was created. It will make customers look forward to that day.

How to Do Mobile Marketing – The Ultimate Guide for Startups

If startups want to ramp up their digital marketing strategy, then they should know how to do mobile marketing.

As a digital marketing strategy, mobile marketing allows startups to reach a much larger audience than they would focusing only on the desktop or laptop marketing processes.

We are on our mobiles 80 percent of the time. This gives startups enough reason to understand how to do mobile marketing and focus on marketing campaigns targeted for mobile users.

Before we learn how to do mobile marketing, let’s fully understand what it encompasses.

Mobile marketing is a digital marketing strategy used by businesses whose aim is to reach the target audience through their smartphones, mobile devices and tablets with the help of social media, apps, emails, SMS, etc.

More people are buying stuff digitally and an average American spends around five hours daily on their mobile devices. Unlike other marketing strategies, mobile marketing enables startups to reach their customers directly on the mobile devices they use most of the time.

How to Do Mobile Marketing for Startup Success

If you’re new to mobile marketing, you’ll find the methods below will help you create a mobile marketing strategy for your target audience.

  1. Optimize your website and landing pages

Make sure that your website opens up accurately on a mobile device so that your target audience can see the information clearly. Optimizing your website requires you to have a responsive design for different screen sizes. You might have to change certain elements like images, text layout and buttons.

High-converting landing pages have the visual aspects very well balanced for mobile viewing and show the right message to their audience quickly.

  1. Identify the right social channels to focus on

Most people check their social media accounts on their mobiles. So being present on the right channels and engaging with your audience should be your strategy.

Before you pinpoint which are the ideal social channels you should be present on, identify the ideal client profiles (ICPs) and your buyer personas. These can be used to identify the platforms on which such ICPs are present. Once you identify the platforms, create a strong social media presence and engage your mobile audience.

  1. Make call-to-action (CTA) accessible for mobile users

Creating landing pages optimized for mobile viewing is important for getting engagement, leads and sales.

But you should also keep in mind that if you want your viewers to take any CTA (like clicking a button to open up a lead generation form), you should make the steps very simple. Check that any clickable link in your email that prompts an email box to open or requests for a call-back is working right.

  1. Use texting (SMS) and messaging apps

Texting is instantaneous and near-confirmed delivery of your messages to the users’ mobiles. Nowadays, even financial institutions trust text messages to send sensitive data to their customers. Use it to your advantage to inform users about discounts, tell them about schemes, send coupons, or for any other important communication.

Some social messaging apps like Facebook Messenger, WhatsApp, Snapchat and others have become very popular for mobile marketing. These tools have opened up many options for B2B and B2C marketers to engage prospects.

  1. Enable payment options

The number of people using mobiles for e-commerce is on the rise. It’s also becoming important for offline retailers, as people prefer to research about a shop online before visiting the store. These retail outlets can give customers the option to let people pre-pay on their mobile phones.

If you streamline the buying process and incorporate mobile payments like Google Wallet and Apple Pay, then generating sales right from mobile devices will get a boost.

  1. Optimize email marketing for mobile

Just like all the links, buttons and CTAs should be clickable and lead to the action within a few clicks by optimizing them for mobile, so should all the links and CTAs contained in your emails.

People frequently access emails from their mobile devices, and as part of your email marketing strategy for mobiles, you should take the utmost care to ensure that your emails are optimized too. Landing pages accessed through emails should be designed to be high-converting.

  1. Optimize website for local searches

Many local searches happen through mobiles. There has been a spurt in ‘near me’ searches, which are local searches. They generally carry buying signals like ‘to buy’ or ‘buying.’

Optimizing your website for these local searches and local SEO means you should use a lot of local search terms and long-tail keywords in your content. This increases your chances of showing up in local search results. As a large percentage of local searches result in store visits, this is a very good opportunity to market your offline business online.

Claiming your business in Google My Business (GMB) is a very important step if you want to show up on this location-based platform when people search online.

  1. Create a mobile app for your startup

It’s good to have an app for your business that people can download on their smartphones. Keep track of the leads, sales and other actions that users perform on the app.

Check the analytics to find out who all are installing and uninstalling it. Understand the reasons for people’s behavior and fine-tune the app.

  1. Use social media

People using mobiles spend a considerable time on social platforms like Facebook, Instagram and Twitter. That’s why you should focus on creating mobile-friendly content like shorter content for mobile viewing, and using images and videos that are optimized for mobiles.

Short content can be consumed easily as most people use their devices during a work gap or while commuting. Create short and crisp content that resonates with your audience.

  1. Optimize site speed for mobile viewing

Giving your mobile users a good experience is vital to keeping them on your website. If your mobile site speed is slow, people will leave. Create a mobile-first site design to make it mobile-friendly.

Optimize your site-loading speed and design elements.

Wrapping it up

Customers invest in brands that provide them solutions and if you understand how to do mobile marketing, you’ll stay at the top of their minds. This way, you will be able to generate new leads, increase conversion rates, grow sales and increase your bottom line.