Tag Archives: inbound marketing

Is Inbound Marketing Right for Your Small Business?

If you have just started out your small business and are in the beginning stages of its progress and growth, you might end up finding yourself in a situation where your desired leads and conversion rates are not achieved. This is quite common for small startups. One great solution to solve such an issue is to learn inbound marketing and then apply it to your business. You should do research on how inbound marketing is different from your previously applied marketing methods. In doing so, you will learn why inbound marketing is good for small businesses.

Your first goal as a business owner is to target an audience and reach out to them. But here is how inbound marketing is different. It does not require you to reach out to customers; instead, it helps in a way that your customers reach out to you. This is highly effective in increasing conversion rates and site traffic in general. You should learn to benefit from this as this is much more efficient and convenient in the long run. It is more popular today than it has ever been before. It is relevant in this age with the increase of adblocking.

Another convenient benefit of this kind of marketing is that it does not even cost a lot of money. So, for small startup businesses, it is the ideal choice for marketing. Another benefit you can have from inbound marketing that traditional outbound marketing does not offer is that it always attracts those customers that are already interested and are ready to buy from you. You will not have to look through a ton of individuals to find a customer. Hence, inbound marketing is good for small businesses.

7 Amazing Benefits of Inbound Marketing Compared to Outbound Marketing

There is no doubt that there exists a huge difference between the way that inbound marketing and outbound marketing work. According to the new consumers and creators, outbound marketing is a thing of the past. The traditional culture of mail, TV commercials and billboards for marketing purposes is not on par with how fast and effective inbound marketing is. Outbound marketing is not as popular as it used to be for various reasons. It is not fast and effective like inbound marketing. Inbound marketing is beneficial for reasons that are not present in outbound marketing.

If you are a digital content marketer, or a business owner in general, you should definitely be aware of how both these kinds of marketing categories work in order to use one for your best interest. It is important to be aware of their functions as they will have a direct influence on your website’s progress. Inbound marketing basically uses search engine optimization, content marketing, blogs, and other similar outlets to improve your conversions and leads. Now that we have a basic knowledge about what these types of marketing are capable of, it should obvious that inbound marketing is in fact better than outbound marketing.

Listed below are seven amazing reasons why inbound marketing is better than outbound marketing.

  1. Inbound marketing is cost-friendly as it does not cost a lot of money. That’s one reason it is great for startups.
  2. It places clients in such a position where they make decisions about the marketing and hence promote interaction.
  3. It is relevant and is based on relationship-building between the owner and customers.
  4. It never disappoints you by being irrelevant and only shows content on your approval.
  5. The content is continuous and lasts for a period of time after it is downloaded once.
  6. It saves time by being efficient and fast-paced. It works on a network connection that can be adjusted according to your needs.
  7. Lastly, inbound marketing allows two-way communication between a business owner and their customer.