6 Amazing Benefits of Using an All-in-One Marketing Platform
- January 05, 2019
- Tommy Lambert
Let’s face it. Scaling your small business takes considerable effort. In their quest to acquire more customers, businesses keep adding a plethora of digital marketing platforms management software to their marketing arsenal. Managing their expanding operations and other business needs like financial and accounting management, order management and CRM requires them to work on more software. In a short while, managing these platforms becomes unwieldy, creates friction among departments, leads to wasted manpower time and slows down business growth. [embed]https://youtu.be/cxmZhbxq6E8[/embed] But it doesn't have to be this way. With proper planning and a well-thought-out approach, small businesses can have streamlined marketing processes that grow your business and increase your team’s productivity. All-in-one digital marketing platforms allow startups, small businesses and even large enterprises to manage all their marketing needs with ease and achieve higher levels of efficiency.
What are all-in-one digital marketing platforms?These platforms are an integrated package that are able to manage many online marketing functions. They negate the need to purchase marketing software for different parts of the marketing funnel. Some of the functions that they can manage are digital marketing automation, social media marketing, CRM, content marketing and SEO. Some of the most popular all-in-one digital marketing platforms are HubSpot, Marketo, Infusionsoft, Raventools and SharpSpring. You will find a lot of price variation in the available options, with prices ranging from $5/month to $200/month. Generally, with the price variation, feature sets, number of users and a few functionalities will vary too. The all-in-one digital marketing platforms available in the market come loaded with most of the following features, if not all.
- Email marketing
- Websites and landing pages
- Lead management
- A/B testing
- Social media marketing
- Mobile marketing
- Dashboards and analytics
- Event management
- Ecommerce and point-of-sale
How to choose the best all-in-one digital marketing platform for your businessWith so many options for all-in-one digital marketing platforms available in the market, it can become a tricky task to choose the one that fits your needs. Here are a few questions that you should answer. They will help you choose the right marketing platform.
- What’s your budget?
- What are your operational needs?
- How tech-savvy are you and your team?
- What long-term goals are your business set to achieve?
- Analyse the available platforms that fit your needs.
6 Amazing Benefits of Using All-in-One Marketing PlatformsThese tools can be great for entrepreneurs, small businesses and startups that don't have the manpower to manage all their marketing on their own. They also don't have the budget to purchase many marketing software programs and manage them individually. The main guiding principle behind these robust marketing tools is providing the user with ease of use and convenience in managing their marketing functions.
Reduces the time spent on marketing
Better control over marketing campaigns
Proper leads nurturing
Enhanced customer experience
Cost savings and less IT time
Easy access to data for improving marketing strategies