Category Archives: Marketing

6 Amazing Benefits of Using an All-in-One Marketing Platform

Let’s face it. Scaling your small business takes considerable effort. In their quest to acquire more customers, businesses keep adding a plethora of digital marketing platforms management software to their marketing arsenal. Managing their expanding operations and other business needs like financial and accounting management, order management and CRM requires them to work on more software.

In a short while, managing these platforms becomes unwieldy, creates friction among departments, leads to wasted manpower time and slows down business growth.

But it doesn’t have to be this way.

With proper planning and a well-thought-out approach, small businesses can have streamlined marketing processes that grow your business and increase your team’s productivity.

All-in-one digital marketing platforms allow startups, small businesses and even large enterprises to manage all their marketing needs with ease and achieve higher levels of efficiency.

What are all-in-one digital marketing platforms?

These platforms are an integrated package that are able to manage many online marketing functions. They negate the need to purchase marketing software for different parts of the marketing funnel. Some of the functions that they can manage are digital marketing automation, social media marketing, CRM, content marketing and SEO.

Some of the most popular all-in-one digital marketing platforms are HubSpot, Marketo, Infusionsoft, Raventools and SharpSpring.

You will find a lot of price variation in the available options, with prices ranging from $5/month to $200/month. Generally, with the price variation, feature sets, number of users and a few functionalities will vary too.

The all-in-one digital marketing platforms available in the market come loaded with most of the following features, if not all.

  1. Email marketing
  2. Websites and landing pages
  3. Lead management
  4. A/B testing
  5. Social media marketing
  6. Mobile marketing
  7. Dashboards and analytics
  8. Event management
  9. Ecommerce and point-of-sale

How to choose the best all-in-one digital marketing platform for your business

With so many options for all-in-one digital marketing platforms available in the market, it can become a tricky task to choose the one that fits your needs. Here are a few questions that you should answer. They will help you choose the right marketing platform.

  1. What’s your budget?
  2. What are your operational needs?
  3. How tech-savvy are you and your team?
  4. What long-term goals are your business set to achieve?
  5. Analyse the available platforms that fit your needs.

Let’s now come to the most interesting and important part: How these platforms benefit small businesses.

6 Amazing Benefits of Using All-in-One Marketing Platforms

These tools can be great for entrepreneurs, small businesses and startups that don’t have the manpower to manage all their marketing on their own. They also don’t have the budget to purchase many marketing software programs and manage them individually.

The main guiding principle behind these robust marketing tools is providing the user with ease of use and convenience in managing their marketing functions.

  1. Reduces the time spent on marketing

These platforms enable you to automate the routine marketing tasks, present the information in an overview format and negate the need for too much human involvement. You can make the right decisions faster as there is useful data at your disposal in the form of reports and analysis of the processes.

You get real-time access to statistics and data. No time is wasted in data extraction. Campaigns are set right from the planning stage itself through accurate and faster decisions. It frees up your time spent on marketing as you don’t have to micromanage everything.

  1. Better control over marketing campaigns

When your marketing campaigns have been set right, taking into consideration all the variables, then the chances of them misfiring or not achieving the set objectives are reduced. Since you have valuable data and real-time status of your campaign’s performance, you can tweak them whenever it is needed.

  1. Proper leads nurturing

First impressions of your business matter a lot to your customers. Building a good reputation through excellent customer relations is so important for loyal and engaged customers. By getting in-depth insights of your leads, you know which strategy to apply to draw them into your conversion funnel and get raving fans for your business.

By making personalized engagement possible, these platforms also ensure that leads don’t fall through the cracks.

  1. Enhanced customer experience

When you have better control over all the areas of your marketing operations, then proper leads nurturing becomes a piece of cake.

The customer relationship management tools that most of these software solutions provide help you track the customers’ journey in the sales cycle. You are able to have personalized customer interactions, keep them satisfied, and get more sales.

  1. Cost savings and less IT time

Companies that use marketing platforms in silos waste a lot of their IT departments’ time in integrations and maintenance of the software. Besides time wastage, it also leads to higher maintenance costs.

All-in-one marketing platforms significantly reduce the time IT spends on the upkeep of the tools. This results in reduced operational costs and frees up time for other important tasks.

  1. Easy access to data for improving marketing strategies

Small businesses struggle with budget constraints and resources. Every campaign that fails to deliver results is a huge drain on finances. Startups and small businesses can improve their marketing strategies as these platforms give easy access to marketing data, allow you to try A/B testing and track your progress.

Conclusion

Companies of all sizes are using many siloed business digital marketing platforms and are grappling to increase growth and momentum because they are still using too many disjointed platforms.

These all-in-one digital marketing platforms are transforming the way companies function and are empowering them to fulfill their business goals.

If budget is a constraint, then you’ll be relieved to know that these software solutions also cost less than if you were to buy software for different areas of your marketing individually.

The all-in-one marketing platforms are a sure-fire way of increasing performance and sending your business on a growth trajectory.

How to Pick the Best Marketing Project Management Software

As a small business owner, you have too much on your plate. This article is related with a brief to Best Marketing Project Management Softwares.

Managing multiple projects, social media, marketing, sales, onboarding clients and product innovation all demand your undivided attention.

Collaborating across teams can be difficult on any day, but when obstacles arise, it can be almost impossible.

Traditional approaches to marketing project management are not effective. You need a powerful tool that is easy to understand, serves your purpose well, and gets the buy-in from your team.

We have you covered.

In this guide, you will get all the information that will help you decide on the best marketing project management softwares for your business.

Let’s quickly go through the amazing benefits that the best marketing project management softwares can give you.

Benefits of using the best marketing project management software

Here are some of the benefits of marketing project management software.

  • They give you an overview of all your marketing activities, which results in better control.
  • Replacing inefficient manual systems with project management software reduces operational costs.
  • They help improve employee productivity, reduce errors and improve coordination among the departments and stakeholders involved. This results in better products and higher revenue.
  • They make your project delivery efficient by allowing you to assign tasks, helping you collaborate with your team members, making the marketing process smoother and enabling you to get real-time feedback from clients.
  • You can schedule resources on demanding tasks.
  • You can calculate the return on investment on different projects.

As a small business marketer, you may be torn between digital marketing, content marketing, advertising, and public relations. You might also be dealing with many types of professionals like ad agencies, graphic artists, social media experts or sales associates.

Then by all means, you should put in the effort to find the best marketing project management tools for the sake of your business growth.

These marketing project management software solutions have different functionalities, pricing structures and deployment.

So, how do you choose the one that fits your needs?

It’s best to do a self-audit of your small business requirements and then find that perfect fit.

Let’s see how…

Key considerations for deciding on the best marketing project management software

One of your key considerations as a small business is to invest in a software solution that is low-cost and yet offers all the major benefits.

Think over these points to understand your unique requirements.

  1. You may not want your clients to have access to all the same resources as your in-house team that manages marketing projects. You might want an external portal to collaborate with your clients.
  2. While running marketing campaigns, many team members might be involved in the various stages of the review process. Do you want a solution that automatically forwards marketing material to the next stage and sends alerts to those responsible?
  3. If you are using cloud storage like Dropbox or Google Drive to store project assets, then does the marketing project management solution integrate with these?
  4. Marketing software can be cloud-based or on-premises. The software also has to be able to run on Windows, Mac or mobile devices if the employees are going to use it on their laptops.
  5. If you are using freelancers for marketing work, are you able to set permissions for accessing certain information.
  6. Does the project management tool integrate with other software that you are using like QuickBooks, CRM tools like Salesforce, social media apps and analytics tools?

How to evaluate the best marketing project management software

Now you should have a fairly good idea of how you are going to use the marketing project management software.

Let’s dive into the features currently available. Prioritize those that are important for you and narrow down your choices.

So let’s get started.

  1. Task management

The software should provide enough flexibility of breaking down a complex task or a goal into manageable tasks that you can track separately.

  1. Dashboards that give the complete overview

Dashboards should display the real-time status of your projects, processes, action steps, responsible people, deadlines, fees and expenses. Dashboards are visual elements and should be customizable with charts and graphs.

  1. Easily generate reports

Project managers need to generate lots of reports for management and audit purposes. The tools should come loaded with customizable report templates.

  1. Project or task completion timelines

The project roadmap should be full of tasks and timelines. As you check off tasks, your tasks’ timelines should automatically update and the next set of timelines should be triggered.

  1. Email integration for direct updates

The project management tool should have the flexibility of integrating with your emails so that you can add comments, set timelines and update tasks right from your email inbox.

  1. Mobile app version to track projects

If you want to check your project status on the go, then a mobile version of the software should be available.

  1. Seamless integration with existing tools

Apart from using the best marketing project management software for your small business, you are also going to use other software like financial apps and CRM tools. Does this project management software integrate seamlessly with other software?

  1. Automated workflows

The more automated routine tasks are, the more efficiency it brings to the team. For example, upon completion of a workflow, the approving authority should be notified automatically.

  1. Pricing

Does the pricing suit your budget? If the benefits outweigh the costs, then adopting the software is the right step. Most marketing software solutions come with a free trial period for you to test them out thoroughly.

Finally, don’t  forget to evaluate the product reviews. They are one of the most valuable resources for knowing the pros and cons of any marketing software.

Your action steps …

So, if you manage a small business, choose from the best marketing project management software available in the market.

Now that you have a fairly good understanding of how these project management software options can help you take your business on a growth spurt, it’s time to take action.

Assess the specific needs of your business and do an evaluation of the platforms available. Sign up for their free version. If it makes your work easier, then continue using it. If not, move on to the next one.

After having tried a few of them, you will know what best suits your needs and can adopt that solution for your organization.

How to Successfully Measure Your Content Marketing Campaigns

One of the biggest challenges that most businesses face is implementing an effective content marketing strategy and measuring its effects.

Many B2B businesses are unable to measure if their investments in content marketing campaigns are paying off.

In this article, we shall learn how to measure the effectiveness of your content marketing campaigns.

Content Marketing Strategy – Measure Your Content Marketing Campaigns

First, you must identify your target audience. When you have identified your buyer persona, creating content for them becomes easy and targeted.

You can create a variety of content like blog posts, infographics, case studies, social media posts, guest posts, images or videos.

Tools like Google Analytics, Omniture and others have enabled businesses to track different metrics associated with each content type.

However, instead of tracking so many different tools, simply set up Google Analytics and you will be able to measure almost all the metrics.

Once you have identified your ideal customers, created awesome content for them, and set up Google Analytics to measure your content effectiveness, you should proceed to the next steps.

Step 1: Identify your marketing goals and the metrics associated with them

Create a spreadsheet and add all the metrics that you will measure. It’s good to use Google spreadsheets because your teammates can easily have access to them.

For example, if you have created a blog post, you should be interested in measuring whether it is attracting traffic, if it is being read till the end, and whether or not it gets you email subscribers.

Step 2: Identify how you are going to measure those metrics

Set up goals in Google Analytics and identify how you will measure each metric.

Step 3: Data collection, reporting and review mechanism

Track the data collected in Google Analytics and update your spreadsheet for those involved. Having all the data in one place for easy reference will help you in gauging what works and what doesn’t.

Only measure the metrics that are relevant to your business.

  1. Your goal may be to track where your subscribers are coming from. Then you should be interested in finding out if free downloadable e-books, lead magnets, blogs, webinar registrations or podcasts are helping you get those subscribers.
  2. If your main goal is to get backlinks through a big pillar article, then monitor the backlinks that the post generates and keep tabs on your search engine rankings.
  3. If you want to build buzz around your product launch through social media campaigns, then keep track of your social media engagement and media mentions.

Now let’s look at the metrics that are important for measuring content marketing strategy.

Important Metrics on How to Measure Content Marketing

For all your content marketing materials, here are the broad-level metrics that you should measure.

  1. Lead quality

Great content attracts an audience and, consequently, leads. Suppose you’ve created a pillar blog post with a lead magnet or content upgrade. You’d expect blog readers to give their details in exchange for the lead magnet.

  • If people read your blog posts and grab the lead magnet, it indicates that your blog post is effective.
  • Website visitors are interested in your content if, after reading, they check the related resources on your blog that are a part of your conversion funnel.
  • When people book pre-sales appointments, then you generate a lead.
  • If people check out the pricing page after reading your blog post, then it indicates that quality leads are being attracted.

On the other hand, if your blog post attracts huge traffic but the bounce rate is also high, people aren’t reading your posts. Either your blog content isn’t good enough or the lead quality is poor.

  1. Sales

You will be able to calculate the return on investment (ROI) of your content marketing planning if you know how many of the generated leads have resulted in sales and the value of those sales.

When you generate leads for your sales funnel, you should also nurture them with the right content.

  • To find out the channels or pages that give you the sales or assist in conversions, you should track the pages that the customer visited before making a purchase.
  • You can also track the channels from which the leads that converted into sales were generated.

It’s easy to measure the leads and sales metrics because they are very definite.

  1. Website traffic

You expect your content marketing to generate traffic to your site or landing page. You need website traffic metrics to know the following:

  • Page views show which and how many pages are viewed on your site. This helps you in knowing which pages on your website attract the most traffic.
  • Unique visitors (UV) tells how many unique visitors are there on your site. This is done by tracking the visitors’ IP addresses and browser cookies.
  • You can also track the sources from where your traffic is coming on different landing pages. For example, you might be promoting your content on social media but if you are not getting enough traffic from that source, then you need to adjust your social media strategy.
  1. Engagement

Just getting traffic to your website is not enough. Your content also needs to engage it. Some observations for website engagement are:

  • If your bounce rate is low and there are repeat visitors, then your content marketing strategy is working.
  • Time on site is another metric that tells how much time website visitors spend consuming your content.
  • If people are engaging with your content by reading till the end, subscribing to your email list, sharing your content on social media or leaving comments, then your content marketing planing is working.
  1. Social and sharing

It’s important to measure offsite engagement too when you want to know how to measure content marketing strategy.

  • Make your content easily shareable on social media by enabling sharing buttons.
  • If your content is being shared on social media and attracting likes, comments and engagement, then you are on the right track.
  • The growth of your social followers, likes, tweets and retweets are other indicators for social engagement.

Conclusion

Measuring content marketing strategy doesn’t have to be difficult if you have done the proper groundwork.

Measuring content marketing campaign often translates to measuring only leads and sales. However, if you consider the other metrics mentioned in this article, you will be better prepared on how to measure content marketing planning effectiveness.