Let’s face it. Scaling your small business takes considerable effort. In their quest to acquire more customers, businesses keep adding a plethora of digital marketing platforms management software to their marketing arsenal. Managing their expanding operations and other business needs like financial and accounting management, order management and CRM requires them to work on more software.

In a short while, managing these marketing platforms becomes unwieldy, creates friction among departments, leads to wasted manpower time and slows down business growth.

But it doesn’t have to be this way.

With proper planning and a well-thought-out approach, small businesses can have streamlined marketing processes that grow your business and increase your team’s productivity.

All-in-one marketing platforms allow startups, small businesses and even large enterprises to manage all their marketing needs with ease and achieve higher levels of efficiency.

What are all-in-one digital marketing platforms?

These platforms are an integrated package that are able to manage many online marketing functions. They negate the need to purchase marketing software for different parts of the marketing funnel. Some of the functions that they can manage are marketing automation, social media marketing, CRM, content marketing and SEO.

Some of the most popular all-in-one digital marketing platforms are HubSpot, Marketo, Infusionsoft, Raventools and SharpSpring.

You will find a lot of price variation in the available options, with prices ranging from £5/month to £200/month. Generally, with the price variation, feature sets, number of users and a few functionalities will vary too.

The all-in-one digital marketing platforms available in the market come loaded with most of the following features, if not all.

  1. Email marketing
  2. Websites and landing pages
  3. Lead management
  4. A/B testing
  5. Social media marketing
  6. Mobile marketing
  7. Dashboards and analytics
  8. Event management
  9. Ecommerce and point-of-sale

How to choose the best all-in-one digital marketing platform for your business

With so many options for all-in-one digital marketing platforms available in the market, it can become a tricky task to choose the one that fits your needs. Here are a few questions that you should answer. They will help you choose the right marketing platform.

  1. What’s your budget?
  2. What are your operational needs?
  3. How tech-savvy are you and your team?
  4. What long-term goals are your business set to achieve?
  5. Analyse the available platforms that fit your needs.

Let’s now come to the most interesting and important part: How these platforms benefit small businesses.

6 Amazing Benefits of Using All-in-One Marketing Platforms

These tools can be great for entrepreneurs, small businesses and startups that don’t have the manpower to manage all their marketing on their own. They also don’t have the budget to purchase many marketing software programmes and manage them individually.

The main guiding principle behind these robust marketing tools is providing the user with ease of use and convenience in managing their marketing functions. 

  1. Reduces the time spent on marketing

These platforms enable you to automate the routine marketing tasks, present the information in an overview format and negate the need for too much human involvement. You can make the right decisions faster as there is useful data at your disposal in the form of reports and analysis of the processes.

You get real-time access to statistics and data. No time is wasted in data extraction. Campaigns are set right from the planning stage itself through accurate and faster decisions. It frees up your time spent on marketing as you don’t have to micromanage everything.

  1. Better control over marketing campaigns

When your marketing campaigns have been set right, taking into consideration all the variables, then the chances of them misfiring or not achieving the set objectives are reduced. Since you have valuable data and real-time status of your campaign’s performance, you can tweak them whenever it is needed.

  1. Proper leads nurturing

First impressions of your business matter a lot to your customers. Building a good reputation through excellent customer relations is so important for loyal and engaged customers. By getting in-depth insights of your leads, you know which strategy to apply to draw them into your conversion funnel and get raving fans for your business.

By making personalised engagement possible, these platforms also ensure that leads don’t fall through the cracks.

  1. Enhanced customer experience

When you have better control over all the areas of your marketing operations, proper leads nurturing becomes a piece of cake.

The customer relationship management tools that most of these software solutions provide help you track the customers’ journey in the sales cycle. You are able to have personalised customer interactions, keep them satisfied, and get more sales.

  1. Cost savings and less IT time

Companies that use marketing platforms in silos waste a lot of their IT departments’ time in integrations and maintenance of the software. Besides time wastage, it also leads to higher maintenance costs.

All-in-one marketing platforms significantly reduce the time IT spends on the upkeep of the tools. This results in reduced operational costs and frees up time for other important tasks.

  1. Easy access to data for improving marketing strategies

Small businesses struggle with budget constraints and resources. Every campaign that fails to deliver results is a huge drain on finances. Startups and small businesses can improve their marketing strategies as these platforms give easy access to marketing data, allow you to try A/B testing and track your progress.

Conclusion

Companies of all sizes are using many siloed business digital marketing platforms and are grappling to increase growth and momentum because they are still using too many disjointed platforms.

These all-in-one marketing platforms are transforming the way companies function and are empowering them to fulfil their business goals.

If budget is a constraint, then you’ll be relieved to know that these software solutions also cost less than if you were to buy software for different areas of your marketing individually.

The all-in-one marketing platforms are a sure-fire way of increasing performance and sending your business on a growth trajectory.

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